With all the media hype surrounding Facebooks recent news feed algorithm changes, we want to cut through the noise and share why we're excited by whats happening and why we believe the news feed changes are great for brands and marketers.
Content is becoming increasingly important in todays marketplace. If you want to reach more people, increase engagement, drive traffic to your website, supercharge sales and build your brand awareness, you need to be churning out engaging content that is valuable to your target audience... and lots of it.
One of the largest untapped marketing goldmines across the world today exists right under our nose. So close in-fact, that everyday in our offices we interact, touch and even smell this heavenly resource, and yet we've largely ignored its potential as brand ambassadors!