5 ways branded video content will grow your influence
As digital marketing evolves, we continue to see trends favoring video! Here are 5 powerful ways branded video content will increase your influence and grow your business.
1) Look Professional
Any video wrapped in awesome branding looks AMAZING and is guaranteed to outshine your competitors. Here are some links to some of our favorite pre/post roll videos that we love. Take some inspiration from these guys and create epic branded elements to add to your video content.
2) Leverage the Algorithms
All social media platforms prioritize native video in search above text and images. The long and short of it is, if you want to reach more people... use video! Native videos on Facebook have 10 times higher reach compared to posting YouTube links.
3) Instant Win
You only have 3 seconds to capture the modern day consumers attention... thats right 3 seconds is the length of a swipe on a mobile phone. Give people a powerful first impression with a short and classy logo animation pre-roll. You can rest in the knowledge that even if a person skips past your video, they still saw your logo reveal and you took a step forward in the game of brand recognition!
4) Increase Brand Awareness
Have you heard of the "Rule of Seven"? The Rule of Seven is an an old marketing adage that says a consumer needs to see or hear your marketing message at least seven times before they recognize you and will want to engage in some manner. It's important to note the number seven isn’t cast in stone. The truth of the Rule of Seven is you can’t just engage in a marketing activity and then be done. Marketing must be an on-going process in order for it to be successful. With branded video content you are constantly reinforcing and increasing brand awareness.
5) Increase Revenue
Consider this fact, business that use social video in their marketing efforts increase revenue 49% faster than those who don't (Social Bakers 2016). A March 2017 study done by Polar and Ipsos Connect reinforce this fact when they found: Consumer awareness of a brand increased to 69% after engaging with branded video content, while purchase intent was 51%. The study also used a control group with no branding.
Branded video content works! So if you want to increase awareness, spur engagement and increase revenue, start creating more branded video! Congo is here to help you on your journey. Sign up for weekly emails which give tips, tricks and insights to help you succeed at video marketing.